The eighth BGC+i was held on 11 November with new practical case studies and ideas on innovation. More than 700 people heard talks by Tom Kelley, general manager of IDEO, Inma Shara, orchestra conductor, and discussions of the cases of Apple, Sony, L’Oreal, La Coctelera, 12designer and Webjam.

Internet users also had a chance to follow the event and comment on it via Twitter. The round table discussion that closed the conference was streamed online.