The eighth BGC+i was held on 11 November
with new practical case studies and ideas on innovation.
More than 700 people heard talks by Tom Kelley, general
manager of IDEO, Inma Shara, orchestra conductor, and discussions
of the cases of Apple, Sony, L’Oreal, La Coctelera,
12designer and Webjam.
Internet users also had a chance
to follow the event and comment on it via Twitter. The
round table discussion that closed the conference was streamed
online.
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